If you own a vacation rental property, you’re probably always looking for 5 Ways to Increase Your Profitability. The short-term rental market is competitive, and standing out is essential to increasing bookings and maximizing profitability. But what will make guests choose your rental space? The Navilize Interior Design firm will tell you that.
To increase vacation rental revenue, you should consider many factors, like pricing, location, and marketing. However, interior design is one of the most effective ways to increase profitability. No one likes to stay in an outdated or not-appealing room. Travelers today seek experiences, not just a place to stay, and a well-designed rental can create a lasting impression.
If you want to charge higher rental prices or increase your guest number, interior design is your key. So, let’s explore 5 Ways to Increase Your Profitability and make your vacation rental space look better.
Tips for Vacation Rental Owners
5 Ways to Increase Your Profitability are introduced below which no one else knows:
Hire A Professional Photographer
These days people only care about what they see. So, no matter how much you write about the features and beauty of your rental space; as long as they see no good picture of it, they won’t believe it. Photos can determine whether or not someone chooses to book your space. Why Professional Photography Matters?
- Increases Click-Through Rates: High-quality images grab attention and increase engagement on listing platforms.
- Boosts Perceived Value: A well-photographed space looks more luxurious, allowing you to charge higher rates.
- Builds Trust: Professional photos showcase your property accurately, helping potential guests feel confident about their booking decisions.
Tips for the Best Photos:
- Use natural light as much as possible to make the space bright and inviting.
- Showcase key selling points, such as unique decor, a scenic view, or a cozy reading nook.
- Include multiple angles of each room to give guests a full perspective.
- Stage your space with fresh flowers, stylish accessories, and neatly arranged furniture for a polished look.
The money you invest in professional photography will fuel your profitability growth.
Decorate for Your Guest
In Strategies to increase profitability, one of the biggest mistakes rental owners make is decorating solely based on their preferences. Instead, think about who your guests are and what kind of design they would like.
To increase vacation rental revenue, you should know your target audience and decorate your space based on their preferences:
- For Families: Opt for comfortable furniture, kid-friendly decor, and a warm, welcoming ambiance.
- For Business Travelers: Provide a minimalist and modern aesthetic with a functional workspace.
- For Romantic Getaways: Include soft lighting, elegant decor, and cozy seating.
Provide Local Amenities
Guests don’t just book a rental for the space; they book for the experience. One of the best ways to differentiate your property from competitors is by offering unique local amenities that improve your guests’ experience.
What Kind of Amenities Should You Offer?
- Locally Sourced Welcome Basket: Include fresh bread, jams, artisanal chocolates, or wine from a nearby vineyard.
- Curated Guidebook: Provide recommendations for the best restaurants, coffee shops, and attractions.
- Premium Toiletries: Stock high-quality shampoos, soaps, and lotions to give guests a luxury hotel-like experience.
- Outdoor Equipment: If your rental is near a beach or hiking trail, offer beach chairs, bikes, or hiking gear.
Make Your Rental Instagrammable
This is one of the best Strategies to increase profitability. Instagram is shaping the world of branding and marketing today. So, if your rental is not “Instagrammable”, you’ll be left behind in the competition! Many travelers, especially Millennials and Gen Z, love staying in aesthetically pleasing spaces that can be shared on social media. How to Design an Instagram-Worthy Rental?
- Create a Statement Piece: Whether it’s a bold accent wall, a unique piece of furniture, or an eye-catching mural, give guests a picture-perfect spot to snap a photo.
- Incorporate Trendy Decor: Use warm lighting, cozy textures, and stylish color palettes that feel modern yet inviting.
- Maximize Natural Light: Ensure your space is well-lit with large windows, mirrors, and open layouts.
- Add Greenery: Plants make a space feel fresh, lively, and visually appealing.
An Instagram-friendly rental is a way to increase vacation rental revenue by increasing word-of-mouth marketing.
Recommend local experiences
Guests don’t just travel to see your rental space, they wanna enjoy local experiences. So, be their guide and help them enjoy their trip. This will lead to increasing profitability and more bookings.
How to offer the best recommendations?
- Partner with Local Businesses: Arrange discounts for guests at nearby restaurants, spas, or adventure tours.
- Create Themed Itineraries: Offer guides for “Best Cafés in Town”, “Hidden Hiking Trails”, or “Top Attractions for Families”.
- Provide Insider Tips: Share lesser-known spots that only locals know about, like the best sunset viewpoints or secret beaches.
How Interior Design Impacts Your Rental Income
5 Ways to Increase Your Profitability mostly include interior design solutions. Interior design affects the psychology of your guests. This is the main key to becoming memorable. A well-designed space can significantly boost profitability in several ways:
Higher Booking Rates
Stylish, inviting interiors attract more attention on platforms like Airbnb, leading to higher occupancy rates. Listings with high-quality design can receive up to 40% more bookings.
Eye-catching decor and professional photography increase perceived value, encouraging guests to pay a premium.
Charge Higher Prices
People are willing to pay as much as you say for a unique and good-looking interior design. Minimalist designs, neutral tones, and upscale finishes create a premium feel.
Thoughtful details like stylish furniture and warm lighting improve the guest experience and increase vacation rental revenue.
Better Reviews
Today, sharing experiences is very easy. So, give your guests a unique experience to share that will encourage their friends and followers to book your rental.
Stand Out in a Crowded Market
As one of the Strategies to increase profitability, remember that you’re not the first rental, and you won’t be the last. So, make an impact with your interior design and carve out a strong position in the market.
Short-Term vs. Long-Term Rentals: Which One Is More Profitable?
5 Ways to Increase Your Profitability are good but you should also consider between short-term and long-term rentals. Both options have their pros and cons in terms of profitability, maintenance, and management efforts. For a better choice, we made you’re a detailed comparison below:
| Factor | Short-Term Rentals (Airbnb, VRBO, etc.) | Long-Term Rentals (12+ Month Leases) |
| Income Potential | Higher earnings per night – Can charge premium rates, especially in tourist hotspots. | Steady, predictable income – Fixed monthly rent ensures cash flow stability. |
| Occupancy Rate | Seasonal fluctuations – Demand varies based on travel trends, holidays, and market conditions. | Consistently occupied – Lower risk of vacancies compared to short-term rentals. |
| Flexibility | More control – Owners can adjust pricing based on demand, and block out dates for personal use. | Less flexibility – Lease agreements lock in tenants, limiting the ability to adjust rent frequently. |
| Management Effort | High maintenance – Requires frequent guest communication, check-ins, cleaning, and property management. | Low maintenance – Fewer tenant turnovers, reducing the need for frequent marketing and upkeep. |
| Upkeep & Expenses | Higher costs – Frequent cleaning, restocking supplies, and possible damages from short stays. | Lower costs – Tenants take responsibility for utilities and general upkeep over longer periods. |
| Regulations & Taxes | More legal restrictions – Many cities have strict short-term rental laws and higher taxes. | Fewer legal concerns – Long-term rentals often have more straightforward regulations. |
| Guest/Tenant Type | Travelers & vacationers – typically stay for a few nights to a few weeks. | Residents – Renters who are looking for a stable, long-term home. |
| Furnishing Requirements | Fully furnished – Needs stylish interiors, amenities, and frequent upgrades to attract guests. | Unfurnished or semi-furnished – Minimal furnishing requirements. |
| Profitability Over Time | Higher potential earnings but variable – Can be more profitable in high-demand locations. | Steady, long-term income with fewer risks – Ideal for stable returns over time. |
Conclusion
5 Ways to Increase Your Profitability are not just about marketing; they are mostly about interior design. A well-designed vacation rental will improve your guest’s experience. Investing in interior design can dramatically increase your income by:
- Attracting more guests & bookings
- Justifying higher rental prices
- Improving guest satisfaction & reviews
- Giving you an edge over competitors
If you’re ready to take your rental to the next level, consider working with professional designers who specialize in vacation rental interiors.
At Navilize, we create stunning, functional, and guest-friendly interiors that help vacation rental owners maximize profitability. You can check our portfolio and make use of our consultation. Contact us today and guarantee your rental business future with our design solutions.
